Schema Markup is a coding language that you install or “add” to your website so that search engines like Google, Yahoo, Bing, etc. can detect your website more effectively and put them up on related search results more often. Sounds brilliant, doesn’t it? Well, it is. And that’s exactly why you should install it on your website! It’s super easy, but there are some key steps that you have to understand clearly so that you don’t face any problems while installation. To help you get these crucial steps right, I have some instructions for you which are not only simple but also very easy to follow.
I would first like to clear some things out about this “add-on” code that causes confusion and misconceptions about The Schema Markup. What schema basically does is that it makes your website show up on people’s search results more often by detecting the “keywords” in your website and using them to “mark” your website according to the searches made and then use that to present your website as a suggestion to people. One of the other advantages of using this is that it makes web-bots more sensitive to the content of your website, in other words, the content becomes more readable and filterable, etc. The unique character of this markup also allows the bots to understand the context of the website and its articles, thus making it more prominent in search results’ list.
Another one of the benefits of using schema is that the bots use the information from the website and use it to improve the quality of related graphs and reviews that come up on the results’ page, making it all an easy and efficient process for the users. One of the most amazing things about the internet is that you can find anything and everything that you search for within seconds. But sometimes, extracting the correct information about something gets hard, especially if it’s a minor detail or something less prominent like that. With this new method of “marking” the content of the website, however, even the slightest details can be detected and correctly provided for every SERP page. This will no doubt improve the experience of the users and help them dig out the smallest of details easily.
Now, this all may seem amazing and brilliant to you, but we cannot forget the fact that nothing on the internet should be taken too seriously. So, even after all of the technical advantages discussed above, the real questions still remain the same: Will this Schema Markup really work? Is this all another internet fantasy or is this the real deal that will make my rankings go up?
Well, the answer to this cannot be unveiled with a simple straight answer. The primary reason is that when Google determines the rank of a particular website, it takes a thousand different factors into account before setting a score on the quality and content of the website. It is simply not possible to rank a website based on just a few factors like the backlinks, the social signals, the schema used, the user metrics, title tags, headlines, subtitles, etc. When Google sets up the ratings, a lot of different factors have to come into the picture in order to correctly compare and contrast between the millions and trillions of websites that are available on the Internet today. What will benefit and help your mind about deciding on whether to get schema or not is that- Schema Matters. Schema Markup is one of the assets that you can accessorize your website with to help improve its ranking, but it will not by itself raise the rank higher up a list of other websites. It is a contributing factor, but not the MOST important one for sure, because there is no one important factor that’s more important than the others. You need to have a perfect balance of a lot of different things on your website to increase its overall rank.
Now that being said, let’s help Google notice your website more by discussing some ways in which you can add the Schema Markup code to your website. I will try to make it as simple as I can. Let’s get started:
What you will see below is the schema code that I use. See the bolded words? All of those have to be edited to match your website, content and its details.
**WARNING: The codes provided below are for you to see what it looks like and to give you an idea of what needs to be done. Copying this directly and pasting it onto your website may create formatting issues with Google and your schema code. So please download and then copy the files.
Schema Swipe file to download:
<span itemprop=”name”>Great Smiles Dentistry</span>
<a itemprop=”url” href=”http://www.greatsmilesdentistry.com/“>Home</a>
<img itemprop=”logo” src=”http://www.greatsmilesdentistry.com/logo.png” />
<link itemprop=”sameAs” href=”https://facebook.com/greatsmilesdentistry“>
<link itemprop=”sameAs” href=”https://twitter.com/greatsmilesdentistry“>
<link itemprop=”sameAs” href=”https://yelp.com/greatsmilesdentistry“>
<link itemprop=”sameAs” href=”https://yellowpages.com/greatsmilesdentistry“>
<link itemprop=”hasMap” href=”https://goo.gl/maps/W0l8I“>
<a itemprop=”telephone” href=”tel:+17777777777“>(777) 777-7777</a>
<div itemprop=”aggregateRating” itemscopeitemtype=”http://schema.org/AggregateRating”>
<span itemprop=”ratingValue”>4.8</span> stars –
based on <span itemprop=”reviewCount”>24</span> reviews
<div itemprop=”address” itemscopeitemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”>111 Whatever st.</span>
<span itemprop=”addressLocality”>Beverly Hills</span>,
<span itemprop=”addressRegion”>CA</span><span itemprop=”postalCode”>90210</span>
<span itemprop=”geo” itemscopeitemtype=”http://schema.org/GeoCoordinates”>
<meta itemprop=”latitude” content=”29.1111111” />
<meta itemprop=”longitude” content=”-90.1111111” />
<meta itemprop=”openingHours” content=”Mo-Sa 8:00-16:30“>Mon-Sat 8am – 4:30pm
Copy the entire content of the swipe file and then paste the code directly in this link: https://developers.google.com/structured-data/testing-tool/. It is better to make the changes after placing them in the tool to avoid the formatting issues that may come with encoding this sort of data. Beginners can keep checking their work throughout each of the steps to avoid mistakes and shortcomings, and build the whole of their websites within just a few minutes.
So go ahead, download the file and add this code up. But make sure that you adjust the code to make the necessary changes that will help improve the search results and bring more traffic towards your website through the use of knowledge graphing and mark-up keywords.